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Naming my business (and what porn had to do with it)

A blue "open" sign hangs in a shop window above the generic shop name "SHOP."

Every writer knows that it’s way harder to write something short than it is to write something long. In a nutshell (ha), brevity can be challenging. That’s because the shorter a piece, the more precise each word must be. Now: consider the challenge of naming a business. In just one or two or three words, […]

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