KC Copy - Big-Hearted Copy for Small Businesses
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KC Copy is all about helping small businesses find their voices and tell their stories in a way that resonates with more of their people, bringing positive change to their lives and the world.

I’m obsessed with…

bold authenticity that leaps off the page

You and your business have limitless profound, defining, and, let’s be honest, weird qualities. I’ll help you identify the details and stories that will resonate best with your clients—and then write them up in a way that connects. Details that seem ho-hum to you will be awe-inspiring or endearing to your target audience. I’m not interested in creating a fake persona to stand in for “you” or using slang like “hot DOG!” or too many swears if you would never say that in any real-life circumstance. Trying to be someone you’re not will always fall flat. Being your extra self brings in lifelong fans. We’ll keep everything radically honest so you’re always showcasing your absolute, truest, best.

positive marketing that actually leads to improving lives
You know that awesome thing you’re loving right now that you go on and on about to anyone who will listen? Mine is oat milk. Basically, I give oat milk a LOT of free publicity because I can’t even believe how delicious and creamy it is (especially in my coffee) and how it changed my life instantly. Marketing should be like that. We’re NOT here to manipulate people to feel like crap so they’ll spend money on feeling better. Overpromising on results? Creating false scarcity? Pushy and shaming sales tactics are icky. Unrestrained enthusiasm about a legitimately awesome product is persuasive for all the best reasons.
teaming up with clients* doing amazing work

I’ve worked with a wide variety of business owners, including coaches, trainers, health practitioners, artists, and interior designers—all doing gorgeous, healing, life-changing work for their clients. It’s an honor to support this work! I strive to work with businesses that are ethical, respectful, and generally making things better out there. I salute you and you inspire me daily.

*I’d especially love to work with you if you’re part of a population that faces discrimination related to race, sexuality, disability or gender identity. I’d love to help represent and celebrate your business in a way that brings you max success—and I hope you’ll feel extra welcome here.

words (obviously)

…and assembling them in a way that brings the magic!

let’s chat

“Katie is friendly, fun, and focused. She helped me develop a tagline that perfectly fit my brand and copy that clarified concepts I was struggling with on my website. She asked me purposeful questions about my audience and expertise, then worked some sort of magic on my detailed but confusing service descriptions. Even with the help of a business coach and strategist, I’d really had a hard time clearly describing the work I do and love for potential clients. Katie found the right words to define my business, and I’m thrilled.”

Kaycee Lindeman Testimonial

Kaycee Lindeman
Educational Therapist at ReorientED Advocacy

About Katie Crouch Founder KC Copy

KC Copy = Katie Crouch, Copywriter

I’ve always felt compelled to offer writing help to friends and colleagues (even when they didn’t ask for it).

From my college days as a creative writing/comp lit/French major through my 20+ years in publishing (mostly spent with educational publisher McGraw Hill), I believed, and still believe, that anyone gearing up to do something fabulous in the world deserves to be heard in their clearest, truest, and most persuasive voice.

And I know how to make that happen.

I discovered copywriting as a viable career choice when my friend Janet texted me an inspiring article about a super-successful copywriter who became my shining example of what was possible.

After that, I couldn’t stop daydreaming about merging my three dreams: 1. to write for a living, 2. to help people, and 3. to work for myself!

So I started devouring all the copywriting podcasts, courses, and communities I could find, and began building my experience working with clients.

In 2022, I launched KC Copy.

I’m grateful to be able to use my skills to help talented small business owners tell their stories in a way that attracts the exact people who need their stellar product or service to precisely solve a problem. It’s win win win win win.

I hope I’ll have the chance to do this for you!

let’s chat

“From the get-go, I was pretty unclear in my own head about what I wanted to convey with my new site. Katie came to the table with a set of questions right from the start and was able to hone in on the “gist” of my business and what I wanted to capture right away. She was very easy to talk to, easy to open up to, and was able to craft everything we discussed into cohesive copy.”

Jill Warren Testimonial

Jill Warren
Jill Warren Design

9 more rando things about me:

  1. I’m a Michigander, U-M grad, and lover of lakes.
  2. Je parle français! C’est vrai en plus.
  3. I played violin in a band in San Francisco for many years—ask your smart speaker to play songs by “Making Dinner.”
  4. My pronouns are she/her. (What are yours?)
  5. I live outside Chicago in Oak Park, where we are on Central Time, and say, “Ope!”
  6. I’m a mom of two and I’ve blogged for many years about my experience of solo parenthood here: The Solo Mama Project
  7. There’s another Katie Crouch, my doppelgänger—also a writer but more of an author. I’m not her! We’ve had so many virtual entanglements that we each wrote about them for Ozy. Check out her essay, “The Other Me” and my rebuttal, “Doppelgängers Unite?” (Be sure to scroll down past the blank gray page; these essays are brought to you via the Wayback Machine because Ozy has since gone under.) We were also interviewed about our stories for the Snap Judgment podcast which is frequently aired on NPR: “Katie v. Katie: One in a Million.” The saga continues…
  8. Key components of my writing process: meditation, time in the outdoors, coffee, and twirling my hair.
  9. I heart you for reading this far!

9 More Rando Things about Katie Crouch
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let’s chat

Current Member of Confident Copywriting
Copywriting Master Class Graduate

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