There’s plenty of copy out there that doesn’t work. It’s usually too something—too cutesy, too boring, too stiff, or maybe it’s trying too hard by using big words and attempting to sound smart. Here’s the deal: if your copy is too something, it’s probably because it’s not enough YOU. The language of your business should sound the way you speak (natural, clear, and uncomplicated), as you describe your mission to create positive change in the lives of your clients.

I’ll tune in to this voice and recreate it in a way that’s simultaneously comfy, flattering, and honest. (With some quirky details mixed in.) 

Your copy also needs to match the language running through the minds of your potential clients. When you say exactly the thing that’s pressing on their own minds using the very same words and phrases, they’ll KNOW that you get them—and that you can help.

I’ll survey and interview your clients and then repackage their own language into your copy. Future clients will read it and feel a tiny bit spooked at how much you got inside their head. Their next emotion will be relief that they found a solution!

It’s uncanny how many people come to me after having a bad experience with a copywriter. This makes me even more committed to creating a process that forges a seamless collaboration from start to finish—one that convinces you I’m a worthy partner and KC Copy is your copy home.

I’ll set clear expectations up front, walk you through my process, and check in with you at many points along the way to ensure that there are no unwelcome surprises. Beyond that, you can expect me to engage with you in a way that’s professional, reliable, and, gosh, human. I care.